Misheard lyrics are part and parcel of music. Making for a great laugh and a fitting insight for the launch of Spotify Lyrics in Thailand and the Philippines. With Sing It Right, we tapped on local humour and culture, getting local artists to put on stellar performances of their misheard lyrics. Directing listeners to Spotify's new feature to help them get the words right.

Cannes Lions 2023
Finalist

New York Festivals® Advertising Awards 2023
Finalist – Collaborations & Partnerships: Best Use: User-Generated Content

Spikes Asia 2023
Bronze - Social & Influencer
Social Content Marketing > Innovative Use of Influencers
Finalist - Entertainment
Excellence in Entertainment > Use of Talent
Finalist - Mobile
Use of Mobile > Social Content for User Engagement
Finalist - Social & Influencer
Social Content Marketing > Co-Creation & User-Generated Content

The Webby Awards 2023
Nominee - Social
Best Community Engagement 2023

ADFEST 2023
Bronze - Entertainment Lotus

CCA Gong Awards 2022
Silver - Mobile & Digital Gongs
Creative Effectiveness: Mobile &/Or Digital
Bronze - Mobile & Digital Gong
Best use of Social & Messaging Platforms