Indonesian podcasters PODKESMAS were set to launch a brand new season of their show, and they wanted to find a way to get the audience hooked with a little intrigue. This PR Kit, though unassuming at first glance, actually contained a beautifully wrapped roll of golden toilet paper—a nod to the show's subject matter. This absurdist humour translated well among the Indonesian audience, with various local TikTok creators posting bewildered takes of themselves opening the package.