In the thick of the action of Qatar 2022 was an unprecedented sight — a Singaporean VAR official, the nation's first. Through a cheeky headline of Singapore making it to the World Cup, McDonald's showed support for our homegrown hero, giving Singaporeans someone to root for at the games.

Markies
Gold – Most Creative World Cup Related Campaign
Bronze – Most Creative Communications / Public Relations

Marketing Effectiveness Awards
Gold – Excellence in Sponsorship Activation